- Ranga -
An experimental re-branding project undertaken as an exercise in consumer branding and concept presentation. The goal was to visually establish greater association with New Zealand Summer and reposition the brand as a New Zealand icon akin to Pineapple Lumps, L&P, Marmite, Pavlova etc. while maintaining the vintage minimalism associated with a classic/iconic brand. Ranga is an off-dry style gingerbeer with ginger infused in the conditioning stage. The ginger aromas and palate provide plenty of spiciness and the dry finish gives it a touch of sophistication. Enjoy it with ice and a dash of lime on a hot Summer’s day. A supplemental addition to the Ranga range is Lemon, Lime & Bitters. At 4.5% alcohol, Ranga Lemon, Lime & Bitters is made with real aromatic bitters, lemons, limes and spices.
