Panoli is a family business dedicated to the production and sale of bread, pastries, coffee, chocolates, and cold meats, as well as wines and liquors. Formerly part of a well-established business in the same market, the founders of Panoli wished to launch the brand as a new concept based on traditional artisanal values, but with a current, modern feel to it. It was important for the brand’s founders to communicate sophistication and quality without forsaking a warm and friendly approach.
Our collaboration with Panoli included developing the right inspiration for product branding, which resulted in an abstraction of different organic elements that are the basis for the company’s products to create combinable textures and dynamic patterns that would also be easily recognisable and ascribed to the brand. We designed the products’ packaging and the company’s image to transmit a timeless message to its target clients, which are of all ages and backgrounds.
