Crown Royal NASCAR Promotion​​​​​​​

The Ask: Develop excitement and engagement around Crown Royal's sponsorship of NASCAR driver Matt Kenseth.

The Solution: We developed a promotion where one lucky winner will get the opportiunity to meet AND to race against Matt Kenseth himself! Secondary prizes land 20 lucky winners with an at-track VIP experience.

Activation: This promotion extended on- and off-premise POS, as well as through managed bar nights.