Using a GoPro and a Drone, I successfully made a great video with good audio from a moving Ferris wheel. Laure Alaina performed at the 2017 Brown County Fair, and allowed me to be very creative with a video for social media. We filmed and edited the video in about 45 minutes. She went on stage about 2 hours after the video. This created a lot of buzz, and people got to see her personality and her love for fairs. It was a huge success, and we did not create much commotion until after we were done which was good for safety issues. The goals were to create a push on social media and create excitement about the midway and upcoming concert. We wanted people to know what she was like and also show people what a great day it was at the BC Fair. People were able to hear her amazing voice before the concert as a “sneak peak”.
This Promo Video was made while I worked for The 2017 Brown County Fair. This is Lauren Alaina the day of her concert at The BCF. https://youtu.be/apafI5wGC9o
To make this happen, I worked with Romeo Entertainment to see if Lauren Alaina would be interested in this promo idea. I also needed to work with the Carnival and security people. After getting clearance from the airport, we used a Drone and a Go Pro Camera with a mic to decrease the wind noises on the Ferris wheel.
Our target audience was young adults 21-35 who may have seen her on American Idol, as well as anyone considering coming to the concert. That night we nearly sold out of tickets, and had the largest attendance for a concert in Brown County history. On Facebook the video reached 8,885, and had 4K views. This video was also shared on out Instagram and YouTube Channel. People were so impressed she was hanging out at the Brown County Fair. This created chatter, and people wanted to come and hang out at the fair with her.
Her personality captured the hearts of Brown County.
