POP UP SHOP
The relatively new concept in India as compared to the countries like Canada, The US, Britain, and Australia, is a temporary store opened to take advantage of a trend or a seasonal product.
Benefits of Pop Up Shops-
-Test a new revenue stream.
-Engage customers offline.
-Educate new customers.
-Generate brand awareness.
-Encourage spontaneous purchases.
Client Brief (1)
A store that looks dynamic and fulfills the criteria of retail.
Design Approach
Knowing the limited space i.e 10ft*10ft*10ft, considering the client's brief and customers mobility we took inspiration from architecture. We made use of our observation and our own experiences. while some research work, blog reading also accelerated the Eureka Moment to happen.
Museums more often than not use slant walls to create the illusion of space. The inward slant wall makes space look cozy while the outward slant wall makes space look huge and extended.We used the outward slant of wall concept since the space for the store was somehow not enough and we wanted to protect our customers from claustrophobic possibilities!
Client Brief (2)
A store that has space-age look and appears minimal, meets the requirement of retail.
Design Approach
We turned to basic shapes and forms which could meet the brand equity and vision as well.The hexagon shape not only appeared apt but also intrigue. We Used it as base and weaved the story around it as you can see it for yourself...
Thanks For Visiting!
