Sheraton Puerto Rico
Digital Initiative
What’s Wao Wao?
A digital-based initiative focused on our pet-friendly policy. For a month, all the content in our social media outlets were led by pets, including the tone of voice. With the hashtag #WaoSheraton, people could join the conversation and show their love for both, pets and Sheraton Puerto Rico.
Our Objective?
Educate, promote and reinforce that Sheraton Puerto Rico is a pet-friendly hotel to our main target: locals.
The Contest:
The best way to interact and build up our audience was giving them the opportunity to share their pets. That’s why we decided to throw a Facebook Contest.
Our followers needed to upload a creative picture of their pet, use the hashtag #WaoSheraton and explain why it needed a vacation with us. The price? A 3-day stay with us!
With over 235 participations, we needed a jury to decide which pets had the best execution. To complete that mission, we partnered with fashion influencer and pet-lover, Miss Gala, and with Pet Friendly PR, a local digital platform, who were part of our main jury.
The results were so great that we decided to add a second and third place in order to thank all of our supporters and followers.
Results:
In one month, these were the results:
461, 606 people reached
Total Impressions: 749, 155
Total engagement: 6, 612
Engagement increased by 275.3%
Total new likes: 1, 402
Winners:
