Client: Hidden Valley Ranch
Campaign: Make Weeknight Dinner Magic
Idea: Despite the fact that it's been around for years, only 1 in 10 people know about the Ranch Seasoning Shaker. This product offers a new way to incorporate Ranch into your meals: by shaking instead of pouring. This headline was ultimately killed by Clorox's legal team, but it was the line that inspired the entire campaign strategy for Hidden Valley Ranch Seasoning Shakers. The edited version (as per the client's request) was published in The Pioneer Woman Magazine Fall 2017 issue.
Print Ad
Copywriting: George Comatas
Art Direction: Hannah Rand
