Client: Apple
Campaign: Thought Lock
Idea: Apple’s most recent iOS update presents children with a stimulating trivia question when unlocking their devices in order to give children a mindful moment in the midst of their repetitious interactions with technology. Created for the 2015 Young Ones open brief.
Case Study
COPYWRITING: George Comatas, Connor Addario, Hannah Soloperto, Apple Xenos,
ART DIRECTION: Sayako Minami, Hannah Rand, Carla Smith
MOTION MEDIA: Audrey Yeo
MUSIC COMPOSITION: J. Magnus Nelson
SOUND DESIGN: Dylan Levitt
🥉 Bronze Pitch Society One Show Award - Video
