Sweets by Olivia is sweets and dessert pastry startup in New York. The founder's primary objective was to offer creative pastry catering for corporate events. Their primary product consisted of in-a-jar desserts with tailored flavors and designs. Work consisted of establishing a brand identity, including logo, that corresponded to the target audience. The logo was created to reflect the product at hand, portray a professional presentation, and fit the distinct packaging pieces. Marketing materials were tailored to cover word-of-mouth channel and consisted of business cards, pamphlets, and Instagram postings.