Zen "the Buddha Club" Relaunch
Collateral used in the launch of Trinidad & Tobago's largest nightclub.
The nightclub, formerly referred to as "The World Famous Zen" reopened it doors on Thursday 23rd August, 2012 with a revamped decor and a new tag line "The Buddha Club". The new Asian fusion decor features dark grey walls which provide a muted backdrop for the extensive lighting system, striking chandeliers and chic metallic fittings.
The nightclub, formerly referred to as "The World Famous Zen" reopened it doors on Thursday 23rd August, 2012 with a revamped decor and a new tag line "The Buddha Club". The new Asian fusion decor features dark grey walls which provide a muted backdrop for the extensive lighting system, striking chandeliers and chic metallic fittings.
Everything Slight Pepper was commissioned to develop the material used for and on the opening weekend. The collateral developed was focused on showcasing the sleek lines of the new space, providing a theme for future material and introduce the Zen Buddha to the nightlife audience.
Zen launch 2-part invitation (front view)
Base card: Doublesided print with diecut slit; Removable insert: Double sided print
Base card: Doublesided print with diecut slit; Removable insert: Double sided print
Zen launch 2-part invitation (back view)
Base card: Doublesided print with diecut slit; Removable insert: Double sided print
Base card: Doublesided print with diecut slit; Removable insert: Double sided print
Mood board created from key design elements identified during construction
Art direction: Branding & Colour Scheme
Art Direction: Branding & Colour Scheme
ZEN "Buddha is in the House" Fridays & "Dance with Buddha Saturdays" launch invitations
Promotional giveaway tshirts utilising the Buddha Icon developed
TEAM
Creative Director: Jeunanne Alkins
Graphic Artist: Shelley Ann Scott
Creative Director: Jeunanne Alkins
Graphic Artist: Shelley Ann Scott
Copywriter: Jeunanne Alkins
