#BleedForEngland was a campaign to help Give Blood get 100,000 new donors off the back of the Rugby World Cup. My job was to translate the TV spots to print.

The campaign began with a TV spot, which first aired on 18 September, showing a dead rose being revived by drops of blood as the voiceover (by Sir John Hurt) talks about how only 3 per cent of the UK population is willing to support the country by bleeding for England. The supporting press and poster campaign features members of England’s 2003 World Cup-winning squad, including Jonny Wilkinson and Martin Johnson.