Sprinkles is a brand that is devoted to handcrafting a delicious desert, the cupcake. This logo reveal intended to create a short, simple logo reveal that could capture the lovely craft of creating the Sprinkles cupcake. The concept for this sequence was "joy in a box", inspired by the feeling of delight when giving or receiving a Sprinkles cupcake. It emphasizes the brand's mission to create happiness with the use of finest ingredients and playful graphics.
