Contest with the brand to redesign the logo with the aim of launching labelled products
1st proposition based on the universality of the brand through the name written in several languages where the brand exists.
The use of the red creates a unicity.
2nd proposition inspired by the historical aspect of the brand by taking vintage re-colored posters with pop colors to create a contrast.
The asymetrical earings create a duality as well, with the triangle reminding the cheese parts on the left side, and the recolored earing on the right side.
3rd proposition inspired by the shape of the cheese parts in the box.
The repetition of the pattern creates a kaleidoscopic effect. The different scales make more volume.
The pattern is not on the whole head to remind the aluminium shapes when torn at the opening of the cheese parts.
This design has been chosen by the brand for the collection, the result is seen lower.
Proposition of communication posters declined from the 3 previous logos.
Proposition of an app design to gamify the project.
Proposition of a video clip to present the creations.
Result of the collaboration
