Body Mind Spirit expo celebrates alternative healing, holistic lifestyles and spiritual awakening, the expo visits almost every American state. The new logo I created consists of simple Mandala of interlocking circles, which can be interpreted as a symbolic representation of the circle of life and is seen in many different cultures. The portions are filled with colours of the rainbow to create the sense of joy and celebration. The text is a fun easy feeling font. Throughout the branding this mandala is used in a variety of ways such as being filled with images. Imagery for the expo is joyful and colourful, Posters and other advertising combines imagery of meditation, nature, dance, crystals, astrology and other symbols
