Push Play NZ
A campaign to promote fitness amongst young women.
A campaign to promote fitness amongst young women.
This series of posters is a collection of illustrations that challenge the traditional visual metaphors that normally represent different body shapes. A healthy item of food has been transformed into a vibrant caricature to suggest that eating and exercise plays an important role in a happy and healthy lifestyle.
Each vector illustration has been crafted on Adobe illustrator.
Each vector illustration has been crafted on Adobe illustrator.