Nodi di Carta
App for mobile phone and device
App for mobile phone and device
The brief claim was to project a smartphone’sapplication which had to be a guide to aparticular and unconventional aspect of Milano,the brief also asked to use the capability ofaugmented reality.
The project wasn’t just about the navigation ofthe application but all his corporate image andcommunication of this product as well, such asweb site, logo, sponsors and more.
Concept:
in the ‘60, Milano passed through the politicaltensions and the birth of young rebelmovements which characterized this period.During this years, many people had a main rolein the political activism such as Primo Moroni,Giuseppe Pinelli, Elvira Badaracco, Albe Steiner,Giacomo Feltrinelli and Giovanni Ricordi. Ourproject, called “Nodi di carta”, offers a newway to explore the city through the eyes ofthose people who passed through its streetspicking up books, letters and everything elsewhich had been source of culture orunderground culture that hit and changed theface of the city.
With this application is in fact possible to knowand explore some of the most important andmeaningful archives of Milano connected tothe activist mentioned above. Here you can findand discover information, saving your favouritephotos, videos, audio or books that you’d like toread. You can also get feedback, suggestions orsharing contents with other people.
The project wasn’t just about the navigation ofthe application but all his corporate image andcommunication of this product as well, such asweb site, logo, sponsors and more.
Concept:
in the ‘60, Milano passed through the politicaltensions and the birth of young rebelmovements which characterized this period.During this years, many people had a main rolein the political activism such as Primo Moroni,Giuseppe Pinelli, Elvira Badaracco, Albe Steiner,Giacomo Feltrinelli and Giovanni Ricordi. Ourproject, called “Nodi di carta”, offers a newway to explore the city through the eyes ofthose people who passed through its streetspicking up books, letters and everything elsewhich had been source of culture orunderground culture that hit and changed theface of the city.
With this application is in fact possible to knowand explore some of the most important andmeaningful archives of Milano connected tothe activist mentioned above. Here you can findand discover information, saving your favouritephotos, videos, audio or books that you’d like toread. You can also get feedback, suggestions orsharing contents with other people.
Some screenshots of the mobile application.
Informative book with the history of the place and the people connected to the project. To have more contents is possible to use your mobile device and achieve them thanks to augmented reality system.
A screenshot of Nodi di carta's website. Here you can find information about the App, download it and interact with the contents and others users.
Publicity material to let people discover Nodi di Carta through the QR Code.
