Working with Skedaddle, the UK’s leading cycling holiday specialist, has been a privilege and a pleasure. We were approached to support the team in re-defining and re-articulating the brand in order to better reflect its achievements, quality and offering.

We conducted interviews and workshops alongside in-depth research, before writing and presenting a brand core back to the team that included a new hero line and copy that embodied the amazing experiences of the customers and talent within Skedaddle.

The result of the copywriting and collaboration with Skedaddle’s design team is a Brand Guide. It’s there to establish the brand’s beliefs, offer best-practice advice for written and visual communications and ensure there’s always consistency moving forward.