The objective of this project was to develop a creative business plan specifically focused on fashion buying and merchandising. For this, I conceptualized a menswear boutique, created the branding including a logo, look & feel of the store and color palette and selected the ideal merchandise assortment for the store based on market and pricing.
Located in Brooklyn, Mr. Sunday caters to a hip, counter-cultural target consumer that seamlessly cares about fashion and carries a very laid-back style.
(Original store design by architects Joanna Wołoszyn and Daria Barnaś for Geszeft, in Poland. Only used for illustration purposes.)
(Original store design by architects Joanna Kubieniec in Katowice, Poland. Only used for illustration purposes.)
(Original store design from Saturdays NYC store in Kobe, Japan. Only used for illustration purposes.)
(Original store design by architects Joanna Wołoszyn and Daria Barnaś for Geszeft, in Poland. Only used for illustration purposes.)
