THE BODYSHOP
BRIEF: To design a contemporary range of packaging for The Body Shop that unites their brand values with the premium nature of the products.
PROPOSED BRAND CONCEPT: Anita’s early travels had given her a wealth of experience. She had spent time in farming and fishing communities with pre-industrial people, and had been exposed to body rituals of women from all over the world. This is what started the base of what The Body Shop is all about today; Dame Anita’s personal values. This proposed concept aims at keeping Anita’s ethical values alive by sourcing Bodyshop's own natural cork which is truly sustainable. 100% natural, renewable and recycable. Natural cork does more than just preserve and improve the quality of the beauty products. It preserves a centuries-long way of life in the rural communities of the Mediterranean cork oak forests, its incredible wildlife as well as the planet.
“If you think you're too small to have an impact, try going to bed with a mosquito.”Dame Anita Roddick
BRIEF: To design a contemporary range of packaging for The Body Shop that unites their brand values with the premium nature of the products.
PROPOSED BRAND CONCEPT: Anita’s early travels had given her a wealth of experience. She had spent time in farming and fishing communities with pre-industrial people, and had been exposed to body rituals of women from all over the world. This is what started the base of what The Body Shop is all about today; Dame Anita’s personal values. This proposed concept aims at keeping Anita’s ethical values alive by sourcing Bodyshop's own natural cork which is truly sustainable. 100% natural, renewable and recycable. Natural cork does more than just preserve and improve the quality of the beauty products. It preserves a centuries-long way of life in the rural communities of the Mediterranean cork oak forests, its incredible wildlife as well as the planet.
“If you think you're too small to have an impact, try going to bed with a mosquito.”Dame Anita Roddick
