Brief: Make people consider donating their organs.

Idea: Organs are unseen by us, that’s why we don’t remember having them on a day-to-day basis. But sometimes, we feel them react to what we’re doing. This is the touchpoint of our campaign. When you remember having organs, remember donatelife.net.

AD: Francesc Enrich, Shao Tsai  CW: Carlota Serra