Bellman worked with a modern Melbourne mum keen to bring a straightforward yet sophisticated beauty product to the market. The name Cinch sums up how simple the moisturising product is to use, while the beautifully feminine yet practical branding is a perfect match for the brand’s personality and aspirations. The Cinch packaging was designed to be clean and impactful to stand out on a bathroom shelf or in a handbag.

Deliverables: Brand Naming, Brand Design, Packaging Design