Idéaliste is an aesthetic medicine clinic in Poznan, Poland that specializes in facial care, wrinkles filling,
skin bio-revitalisation, peeling, botox and body shaping.
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The brand's color palette communicates a clean visual aesthetic and contains the element of femininity
and intimacy.
The icon is an abstraction of the three layers of the skin.The sign is a combination of a butterfly, a lotus flower and heart that symbolize beauty, gentleness and care, representing the main core of the brand.