DR. MARTENS' CODE: RADIO INTEGRATED
The brief was to create a unique and subversive integrated campaign for the cult brand Dr. Martens. Presenting the Martens’ Code – An idea that takes something else that is authentic and unique like the Morse code and makes it even more so by replacing the dots and dashes with the unique sound that a Dr. Martens boot makes. Because if you want to grab someone's attention... whisper.
CREDITS:
Art Director
Sudarshan Waghmare
Yoon Seong Oh
Yoon Seong Oh
Copywriter
Joy Chakravorty