Dhokra Art- Dhokra is non-ferrous metal casting using the lost-wax casting technique. This sort of metal casting has been used in India for over 4,000 years and is still used.

We understood the craft, the community & socio-economic ethos of the dhokra craft. We observed the regional essence and visual feel of the cluster. We observed the detailed process of each craft activity and documented the communication systems, channels & media for the craft and later developed logos for the brand identity and promotion.

We did Branding for them and made logos, bookmark, visiting card, Diary pages, and Coffee table book and marketing & promotional strategy ( Facebook Page) for them.

Craft document on Dhokra art -written, edited, illustrated, designed and photographed by Avinash Shankar, Bhawana, Sumit Raj, Swati Kumari, Tanvi and Vaishali Vashisht.