Apoteksgruppen
Apoteksgruppen is one of Sweden's major pharmacy chains with locations across the country. As a graphic designer at Tomorro' I have worked closely with Creative Director and copywriter on several advertising campaigns, monthly and special occasion email newsletters, in-store material and various printed pieces. I also designed Apoteksgruppen's own international pharmacy symbol, which they use on signage to easily communicate with tourists and other international customers. The cross is designed using two of the company's corporate colors mimicing the geometric angles in the logo and their mosaic pattern.
Creative Direction: Helena von Matern, copy: Johanna Afzelius (Tomorro' AB)
Apoteksgruppen is one of Sweden's major pharmacy chains with locations across the country. As a graphic designer at Tomorro' I have worked closely with Creative Director and copywriter on several advertising campaigns, monthly and special occasion email newsletters, in-store material and various printed pieces. I also designed Apoteksgruppen's own international pharmacy symbol, which they use on signage to easily communicate with tourists and other international customers. The cross is designed using two of the company's corporate colors mimicing the geometric angles in the logo and their mosaic pattern.
Creative Direction: Helena von Matern, copy: Johanna Afzelius (Tomorro' AB)
