JIMU 及木
- Close to nature
Branding
JIMU is a teahouse with 'respecting for nature and returning to original' as the brand philosophy.
Logo combines the two chinese characters"JI","MU",representing being close to nature.The right stroke of "JI" is just like a floating leaf on the tea,symbolizing the tea house.According to the personalities of the brand,I chose the color green to be its basic color.
Inspired from water wave and growth ring which both represent nature,I combined them together as the form language.It could be consistantly applied to the logo,packing and other accessories.
