BaoJun, a joint-venture car brand from SAIC, General Motors and WuLing, is launching a new 510 car model with a unique device (iAMT) to shift gears. We developed 2 mnemonic symbols that resemble the hand gestures of changing gears with the turn of the knob and flicking of switches to seduce young consumers. In lined with the playful nature of the car, we flirted with the target audience with these suggestive commercials, inviting them “to fling” with the new BaoJun 510.
Art of Seduction Teaser 15sec :: Femme Fatale https://youtu.be/05DM-PZw9fI
Art of Seduction Teaser 15sec :: Homme Fatale https://youtu.be/R4l7rAdH94c
Let’s have a Fling Full Version 30sec :: https://youtu.be/R40AkYJ3o4Y
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