FleetMap is a Moscow based start-up which develops carsharing services aggregator. The aims of the start-up is a to unite all Moscow carsharing services (there are four at present and counting) on one web platform and a corresponding app to let users easily find, book, rent and leave the nearest cars.

FleetMap is attracting users actively through various social nets, for that reason they needed a logo and an identity to make themselves recognizable. They also needed icons for their iOS, Android and Windows Phone apps.

There was a specific task of creating informative pins to represent cars of different carsharing players on the map. One pin should provide information about what carsharing service the car belongs to, the type of the car, and the level of gas (25% - very low, 50% - enough, over 50% - full). After several drafts, the final pins look like this: