Mucho Gusto - Branding

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Branding Mucho Gusto

In 2016, I got the opportunity to redesign the morning program "Mucho Gusto" for Mega Chilean channel. For the development of the new visual image, the idea of the production was to generate a brand that would reflect the joyful and fun spirit of the program.

For the concept of design it seemed interesting to be able to generate an element that would unify the joy, the game, the fun of the program, that would work for all types of design, that would be adjusted to different formats and that would be easy to identify.

For that I took the exclamation element as the main element of the brand, this iconized element served as a caricature element that could survive outside the logo, for example, being part of the study, to accompany informative texts or simply work independently in other supports.