In this project I was asked to design and create an illustrative brand. To show the brands application I created a mini project that was about healthy eating and chakras, the study of energy within the body. The brand was created and business stationery were made as requested, as well as website and social media sites. The mini project consisted of a variety of illustrations that had been transferred to a range of mediums, in aim to illustrate some of the dietary information that should be considered when practising yoga. Promotional posters, infographic cue cards and an infographic yoga mat were hand crafted to reflect the brands original qualities. T-Shirts were also screen-printed by myself to help advertise the brand and its use of illustration within design.