For the brief it required to create an advertising campaign and show that print is not dead. Through research and development I thought why not do both? This is where the concept of coexistence was created telling a story of origami animals ‘coexisting’ in their real life habitat.
The advertising campaign was to be rolled out on public transport showcasing origami animals "coexisting" in their natural habitat.
Mock up of A1 Poster.
Another deliverable for this advertising campaign was a direct mail bundle sent to small business owners to get them to be apart of the campaign. It was get them to engage with paper and use social media, converging the two.
In this bundle origami templates of specific animals are sent to the user where they can create their own little critter, uploading it to social media (Instagram) and show that they do coexist with paper and print.
Example of vector illustrations that are apart of the branding in the campaign.
Temporary tattoos were also included in the bundle.
Also stickers were also included.
Lastly an A5 poster with illustrations of origami animals was included in this bundle of goodies.
