During the second phase of the Art Stars Campaign, Ralph Lauren commissioned a highly crafted piece of POS to be used at stores and concessions throughout Europe. The result was a SUMO sized high-end ‘coffee-table’ book that reflected the scale of the project and highlighted the artworks and creative output from the campaign.
This was displayed in-store on a bespoke stand so that consumers could read and view at their own leisure. I worked closely with specialist printers to manage a variety of finishes, stocks and binding methods.
