In collaboration with a fellow classmate, I engaged with a client to undertake a comprehensive branding or redesign initiative. Our client was Kate Brooks, an emerging entrepreneur in the wedding and event planning industry. This project was characterized by a high level of collaboration, punctuated by stringent adherence to deadlines and meticulous attention to meeting the client’s specifications.

The collaborative nature of the project proved invaluable, as it fostered a wealth of diverse ideas and perspectives. Our approach to branding Kate Brooks' business was bifurcated into two distinct creative strategies: one emphasizing formality, while the other exuded a sense of vivacity and enjoyment associated with the wedding planning process.

Both strategies prioritized the essence of the approach over mere aesthetics. The scope of the project encompassed various deliverables, including a print advertisement, brochure cover, envelope design, letterheads, business cards, posters, and a logo. Notably, the project made extensive use of freely available stock photography to complement the design elements.

The execution of the project relied on a versatile toolkit, including Adobe Illustrator, Adobe Photoshop, and Adobe InDesign, ensuring precision and finesse in the realization of our creative vision.