I wanted to address the issue of homeless people not being valued in society. This service will help them to engage in the community, making them see that they’re worth something not just to themselves but to everyone else.
The branding concept comes from the hobo code, a code that homeless people used in the late 1800’s to communicate with one another without everyday people knowing
Service offering 1: Van for distribution of wears and for promotional purposes.
Example of branding for packaging.
Plus tags for products: including comments from the designer giving the user insight to who they are.
Service offering 2: Pop up stores: As the homeless life is not permanent another service that we offer is pop up stores through the city, only lasting for weeks at a time before moving onto another location
Worth Magazine: Showcasing the creative theme of the month learning about the designers and getting to know their stories.
Mock up of Mobile application
Has Home, Artists, Shop and Location pages.
The artist page is about meeting the designers and learn their story, giving them a face so that the consumer can be on this journey with them.
Location page tells the user where the location of the pop store is currently, with a GPS location to help the user in getting there
