People aren’t booking office space

-People don’t understand the concept of coworking

-People don’t understand how a coworking space can be beneficial for them

Get people to book the office space

-Break the concept down for them

-Bring them to the space to experience it

Your starting point to success

A fun and interactive board game to help explain the different things that feature in a coworking space.

The Booknerds, a book club held an event at Jumpstart called the “Startup Stories”. Four books based on entrepreneurship were selected to be discussed. Five entrepreneurs were invited to come and share their startup’s story with the people.

Creatives for Facebook were made to showcase the three key elements of the event- Books, conversations and collaboration

We wanted to make something for the people to take back from the event. To bring the elements of both, The Booknerds and Jumpstart together bookmarks with (self-written) inspirational quotes were designed 

Name tags were designed for people to be able to write their name and profession to make networking easier.

These could be exchanged with others. The backside of the card allowed people to write their name, contact and thoughts about the person whose card it was.

The card carried the hashtag #WeMetAtJumpstart to indicate Jumpstart as the place where you may meet interesting people.

This event’s aim was to remove all the ifs and buts that came to people’s head when they think of starting their own venture and so the hashtag #KickTheBut was used.

A flow chart of the complicated incubation process was made to make it more comprehensible for people.