IDSS Branding

branding Bangladesh green ACI Technology agriculture Agronomy

Intelligent Decision Support System

IDSS is a smart service that aimed to leverage geo-data to gather, target and disseminate relevant information to farmers when they need it, in a sustainable way. Services offered through IDSS apps would include - Crop suitability, Crop growth stages, Pest and Diseases alert, Crop yield forecast, and Weather Alerts.

Brand Attribute

Each branding process starts with an understanding of a product's uniqueness and value.

To help a client figure out core values that need to be reflected in branding, we do an exercise with attributes. We brainstorm and write down as many attributes as possible and then select a few items that work the best.

Exploring Concepts

I quickly drafted a few promising concept. Next, we spent time exploring a few selected directions after a peer reviewing session, testing them to make sure the final decision was justified.

Evolving the Chosen Option

After all testing and discussion, I made an important decision to evolve the option with a grid of shape. This option had the best potential and reflected the logic of how the product works. This is the most crucial moment in each branding process.

Finalizing the Logo

Final polishing is one of the most meticulous steps in our branding workflow.

I applied grid system, based on the Fibonacci sequence that always leads to better results.

Style Guide

As a final step, I prepared a style guide. I believe that branding language is a powerful marketing weapon. However, the stronger the weapon is, the more important it is to follow the rules for using it.

Color Pallet

Recommended Typeface

Brand Materials

I was also assigned to design all of the print materials of the official launching event of IDSS Project. This package includes Offset printing matters & Venue decoration matters. I tried to maintain a consistent theme in all the designs