BRIEF: Electrolux is a well-known brand in the electronic appliances industry. For the year 2014, Electrolux is launching a new product line of electronic appliances with newly enhanced technology and multiple functions, which would allow users to speed up the process in cleaning and also maintaining the freshness of food. Electrolux would want to educate their users or future users on their effort in research and development, by enhancing and explaining how different their products would be, comparing to other competitor's product. They would want users to know they are the brand made for and by the users.

SOLUTION: Electrolux have incorporated tremendous time and effort on their 2014 Product Line's research and development, which have input many characteristics and differences, comparing to their competitors. We would want Electrolux users to achieve what they would want to achieve by owning Electrolux products, owning what they could have, making Electrolux theirs, making Electrolux a brand to believe and trust. With a copy-based approach, we have incorporated personalities into each and every different Electrolux product range. We want users to make and own the cleanliness of their clothings and freshness of their food while using Electrolux product and allowing Electrolux to be the brand of choice.