Jim's BBQ was a project to create an original idea of a brand of barbecue sauce line, along with rubbing spices and wood chips for smoking. I based my idea off of natural, uncut rare gems like rubies, sapphires, etc. These uncut gems are in their natural state, which also compliments the natural ingredients used. Each color of BBQ corresponds to the color of the main ingredient used in the sauce or rub. Each color also represents what combination of wood chips/planks, spices, and BBQ goes best together. Another feature of the BBQ is that the flavors are seasonal. For Ruby, the spring collection is made with strawberries, summer is made with raspberries, etc.
