This packaging concept for Trader Joe's aims to get back to the core principles of the store: convenience, quality, and economy. Trader Joe's is able to stock a flexible range of gourmet items for good prices, by carrying them as an in-store brand. Initially inspired by vintage travel tickets and information graphics, these labels can adapt across the store's wide variety of forms, while maintaining a consistent and distinguishable labeling system.

 

Art Direction: Hank RIchardson