Kalifa Consultores
Insurance services group. Monterrey, Mexico.
Project for an insurance and financial services group. The company’s culture focuses on family values, being supportive, motivational, and on offering their services with a strong human sense.
As designers, we decided to show these values through an overall clean aesthetic that embraces transparency. The whole communication proposal is based on this community-feel that the company has created through the years. We used workers and clients’ real-life advice and wisdom as a way to reflect the supportive character of the company.
