FROOT LOOPS
Redesigning the Froot Loops box
This innovative new packaging for iconic Kellogg’s kids’ brand Froot Loops maximizes the interactive fun potential of the product. Toucan Sam’s beak as the lid and fun Seussian verse on the reverse of the box make breaking the fast a whole lot funkier. However, function has not been sacrificed for fun and the box is designed to seal in freshness in a more airtight fashion than ever before with the new lid design making it easier to pour and store the cereal.
Silver Loerie Winner 2018 - Package & Industrial Design Category (Student Award)
