Mission: 

Romania welcome center is committed to help tourists have a positive long lasting memory of exploring the country. They want travelers of all types to fall in love with Romania and all that it has to offer.

The branding identity campaign included a website, brochure, and posters as the final output. Roam Romania identity was all based on the exploration of traditional pattern work found in their garments. The color theme of yellow, 
blue, green, red, and black was based on their egg designs and those colors having meaning to the seasons. 

The posters and brochure was to encourage traveling. Especially the posters because the concept behind those were each region had an assigned symbol and poster. Each poster was only available at that specific region at the welcome center. While the brochure was to ease the worries of traveling in that region. The website existed to attract viewers with imagery and information before setting out on their journey.