In July 2017, Shell introduced a reusable plastic water bottle made from recycled plastic. The bottle was designed to be handled with just one hand while driving. The brief was to shoot very simple, summery and fresh design-like images to advertise this product.  

Client: Shell

Agency: Edelman Amsterdam

Creative director: Martijn Nieuwenhuis

Art director: Merijn Klerx 

Styling: Nathalie Veen

Hair&MakeUp: Georgina Hoppen

Production: Dario van Howelingen

Photography: Michele Secchi