Lucas Badger's profile

Neenah: The Power of Paper

Lucas Badger
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marketing Promotion paper Advertising art direction campaign graphic design ILLUSTRATION Packaging print
Neenah: The Power of Paper
Concept, Design, Illustration

Promotional book for Neenah’s CLASSIC® Paper line, showcasing colored and textured paper’s lasting impression in direct marketing. The illustrated cover and fun sample pieces combine with real-world marketing statistics to prove to creatives that print isn’t dead in the digital age…if you use it to its fullest potential.  

marketing Promotion paper Advertising art direction campaign graphic design ILLUSTRATION Packaging print
marketing Promotion paper Advertising art direction campaign graphic design ILLUSTRATION Packaging print
marketing Promotion paper Advertising art direction campaign graphic design ILLUSTRATION Packaging print
marketing Promotion paper Advertising art direction campaign graphic design ILLUSTRATION Packaging print
marketing Promotion paper Advertising art direction campaign graphic design ILLUSTRATION Packaging print
marketing Promotion paper Advertising art direction campaign graphic design ILLUSTRATION Packaging print
Credits:
Completed while employed at Design Army
Creative Direction: Pum Lefebure
Co-designers: Sucha Becky, Kelley Galbreath

Neenah: The Power of Paper
Published:
Lucas Badger's profile

Owner

Lucas Badger's profile
Frederick, MD, USA

Neenah: The Power of Paper

Promotional book for Neenah’s CLASSIC® Paper line, showcasing colored and textured paper’s lasting impression in direct marketing. The illustrate Read More

Published:

Tools

Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives