National Grid needed to make employees and leaders aware of their new social media policy, and encourage them to understand acceptable online behaviour.
We created two online social media campaigns – one targeted at employees, the other at leaders – to run in the UK and US.
For employees, a range of characters were developed to communicate the social media policy in a simple and engaging way.
The leaders’ equivalent, used at conferences and online, focused on the theme of ‘Open’, explaining how National Grid were ‘opening up’ to the potential benefits of social media within the business.
