SMYLE
Integrated Campaign: Print/Online Print, Outdoor, Brand
While fully embracing his imperfections and teaching the world to do the same, KYLE created an instant classic with his album SMYLE – Mystery Machine created an Integrated Campaign for the album, rooted in those same standards. Life is too short to not be happy. SMYLE.
Print/Online Print
Album Art + Tracklist
Inside Panel Credits + Tracklist (Vinyl Packaging)
Album Art (Variant) + Tracklist (Variant) + Inside Panel Credits (Variant)
(Single Sleeves)
Deepest Part Of Me + SuperDuper Hero
All 4 You + Feels Good
Endless Summer Symphony + Remember Me?
The Force + Really? Yeah!
Summertime Soul + DewWutItDoez
Outdoor
Release Wheatpaste
