Art of Auchentoshan
Client :: Robin Nance, Auchentoshan Scotch
Date :: September 2016
Designed for the 2016 Bar Institute event: Art of Auchentoshan. The event invites bartenders to explore their creative selves by highlighting local artists in the industry through music, performance, and visual art and providing interactive experiences to personalize apparel and other memorabilia to bring home.
It was also my pleasure to create a cocktail and bartend for the event as well.
Video of the event from Le JIT Productions
To pay homage to the location of the event (Portland, OR) the design is inspired by the Oregon Flag, "New Malt Order" is a movement started by Auchentoshan to put power to influence the bar industry in the hands of bartenders through education and design. The graphics on the flag were replaced with imagery relevant to Scotch and the city of Portland, while the beaver on the back calls back to a previous screen print that Auchentoshan made for bartenders at Camp Runamok.
This design was used as the logo for the event, appearing on floor decals, drink information, photo booth animations, stamps, and screen printing stations.
