Phenomenon led the global rebranding for Wilson Sporting Goods across it’s five business units spanning over 100 countries. The initiative, equipped with a new brand strategy, would implement a new identity system applied to all customer touch-points including: app design, packaging, catalogues, collateral design, microsites, emails, social, launch campaigns, and wilson.com. For the world-wide rollout a 150-page Brand Book was developed in collaboration with Wilson marketing and design teams to unify the vision and brand identity.