This is a sexual objectification campaign.
Sexual objectification means splitting up the body from self-value, which causes women to be seen as pieces of meat and mere instruments of pleasure.
We are so used to watch, consume and deal with these kind situations and images that we don't even notice how damaging it is.
Are you gonna sit back and do nothing?
If not you, who? If not now, when?
If not you, who? If not now, when?