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Guaraná Antarctica: Hands from Maués
Letterings and illustrations — Estudio Pum
Credits
concept — André Brandão and Fabiano Higashi
copywriting — André Brandão
lead design — Fabiano Higashi
art direction — Fabiano Higashi and Pedro Gabbay
illustration — Estudio Pum, Fabiano Higashi, Fabio Vido and Pedro Gabbay
calligraphy — Fabiano Higashi and Gisele Oshiro
letterings & typography — Estudio Pum, Fabiano Higashi and Pedro Gabbay
creative direction — Pedro Prado, Rodrigo Castellari and Theo Rocha
graphic producers — Guilherme Gaggl and Jomar Farias
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![são paulo Brazil Brasil guarana editorial book type Calligraphy Advertising florest](https://mir-s3-cdn-cf.behance.net/project_modules/1400/894fab55313075.59a639addca55.jpg)
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![são paulo Brazil Brasil guarana editorial book type Calligraphy Advertising florest](https://mir-s3-cdn-cf.behance.net/project_modules/1400/fbd15b55313075.59a639addbc77.jpg)
![são paulo Brazil Brasil guarana editorial book type Calligraphy Advertising florest](https://mir-s3-cdn-cf.behance.net/project_modules/1400/4b15ad55313075.59a639addcedf.jpg)
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Letterings — We used the vernacular typography from
Amazon region as an inspiration to our hand drawn letterings.
Amazon region as an inspiration to our hand drawn letterings.
![são paulo Brazil Brasil guarana editorial book type Calligraphy Advertising florest](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a7625155313075.59a641185efb3.jpg)
Patterns — Some of the patterns created by Pum.
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The Book of Maués — Photos of the printed book.
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+ More — A video about the concept and printing of the book
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